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Connect Salesforce CRM

Connection for inbound sync Salesforce to Crossbeam

Written by Amanda Merlene
Updated this week

✍️ Note

Connecting Salesforce as a Data Source requires OAuth authentication.

❗️ Important syncing data does not mean sharing data. Synced fields will be used to create populations, at which time default sharing settings will be created

Connecting your Data Source

  • Click on Data from the navigation bar, then select Data Sources from the dropdown

  • Scroll to the Salesforce tile and click on Salesforce

  • You'll have an option to Connect to Sandbox or Connect to Salesforce to go straight to production


Syncing Data Options

Once Salesforce is connected to Crossbeam, choose from the following sync options:

  • Recommended: the best option for unlocking value from our full range of features

  • Custom: Define a custom select of your data

Hover over each option to see the field names.

After selecting your syncing option, you will be prompted to review the fields. You can click Sync Now or Customize.


How to Customize Sync Fields

  1. How to Customize Sync Fields:

    • From the data source Salesforce Settings, click Field Sync > Edit or (click this link)

    • In the next window, expand any table under All Data by clicking the drop-down arrow, or use the search bar to locate specific fields

    • Select or deselect any of the fields to customize your data

      • You can also click the Toggle button to turn entire tables on or off

    • Click Review Fields, then select Sync Now to complete the connection

    • Or click Go Back to edit your changes before completing the sync


Data Presets

Data Presets allow you to quickly add data that corresponds to direct use cases and Crossbeam functionality. After clicking the Customize button, Data Presets are located on the left side, highlighted in blue. Select from the following preset data field options:

Account Mapping:

Compare your data with partners to identify overlapping prospects, opportunities, and customers

Pipeline Map:

Accelerate opportunities and forecast revenue more accurately with more visibility into your partner's pipeline

Co-Market:

Target overlapping prospects, opportunities, and customers for your better together stories and integration outreach

Co-Sell:

Use your partner ecosystem to surface pre-vetted overlapping accounts that can shorten sales cycles and increase opportunity sizes

Refer:

Give and get warm introductions into your target accounts with insights into partner overlaps

Hover over the options to see the list of fields required. When ready, simply click the option you want and Crossbeam will do the rest.


Adjust Data Settings

On the Data Sources workspace, hover over the three dots at the end of the Salesforce row to reveal the Settings button.

Click on Settings (Click this link) to:

  • View Connection Status and Details: Check the connection status, error messages, and reauthorization requirements

    • Reauthorization may be needed if user access or permissions have changed, and any errors will display here when available

  • Adjust Data Sync Frequency: Use the Update Frequency dropdown to select how often Crossbeam syncs with Salesforce

  • Edit Data Sync: Click Edit Data Sync to open the Customize pop-up, allowing you to add or remove specific fields

  • Remove Data Source: Select Remove Data Source to disconnect Salesforce from Crossbeam

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