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Crossbeam Performance Dashboard Guide

Joy Rudnick avatar
Written by Joy Rudnick
Updated this week

In this article:

Overview

The Performance Dashboard highlights how your partner ecosystem impacts pipeline, revenue, and sales engagement. It surfaces key metrics like ecosystem coverage, influenced deals, and rep engagement to help you make data-driven decisions.

Use the dashboard to:

  • Understand how partners influence pipeline and revenue

  • Identify reps effectively using ecosystem data

  • Spot missed opportunities for partner engagement

  • Demonstrate the ecosystem’s value across your organization


How to Access the Performance Dashboard

This feature will be available on the Supernode Plan. To upgrade your account, visit the Plan & Billing page.

Requirements

To access the Performance Dashboard, make sure the following are in place:

  • You must have a Full Access seat

    • This feature is not available to Sales seats

  • Your Data Source connect to Crossbeam is a CRM

The following fields must be synced from your CRM:

Amount

Is Closed

Name

Owner ID

Close Date

Is Won

Open Date

Organization Settings

Assign Preferred CRM

  • To assign the preferred CRM:

    • Open Settings from the navigation bar, select Organizational Settings

    • Under the General Settings section, adjust the option for What CRM do you use?

Assign Fiscal Year Settings

  • To assign the preferred fiscal year:

    • Open Settings from the navigation bar, select Organizational Settings

    • Under the General Settings section, adjust the option for What is your fiscal year?

The selected timeframe applies to the following sections:

  • Closed-Won Opportunities

  • Team Engagement

  • Missed Opportunities

  • Partner Leaderboard

Changing the timeframe in one section updates it across all four.

Click Save changes when done.


Understanding the Dashboard

From the left-side Navigation Menu, click on Performance.

This interactive dashboard lets you explore data by toggling between views, hovering for additional context, selecting various filters, and clicking through to other areas in Crossbeam.


🧐Definitions

Coverage means the opportunity overlaps with at least one partner's customer Population.

Engagement indicates the opportunity has at least one engagement activity, such as researching accounts on Copilot, sending messages, or creating lists.


Open Opportunities Section

This section of the Performance Dashboard reflects the current open pipeline.

  • Measure what percentage of your open pipeline has ecosystem involvement

  • See the total deal value of those opportunities

  • Track sales team engagement on ecosystem-backed deals

Current Coverage

The Current Coverage metric shows the percentage and count of open opportunities with at least one partner overlap. For example, “78 of 100” means 78 out of 100 CRM opportunities have a partner overlap.

  • Click on the Current Coverage tile to be directed to Deal Navigator to take action on these opportunities

    • Please note, counts may vary from Deal Navigator due to different sync schedules


Coverage Value

Displays the total value (in USD) of all open opportunities that have at least one partner overlap.
If your CRM uses multiple currencies, values are automatically converted to USD using the current exchange rate to provide a unified total.


Current Engagement

Shows the percentage and count of open opportunities where there has been at least one ecosystem engagement activity while the opportunity is open. This is calculated from the total number of open opportunities in your CRM.

Engagement activities include:

Messages sent or received in Copilot or Crossbeam for Salesforce

Partner mentions on Gong recordings

Copilot contacts added to the CRM

Notes created or updated on a shared list

Research activity in Copilot (account or contacts)

Leads sent to a PartnerStack

Attribution created

Records added to a list


Closed-Won Opportunities Section

The Closed-Won Opportunities section of the Performance Dashboard gives you two ways to evaluate how your ecosystem is impacting revenue: Coverage and Engagement. Toggle between these views to get distinct insights.

Coverage View

This view compares deals with and without overlaps. You’ll see how partner involvement correlates with:

  • Average deal size

  • Average time to close

  • Win rate

Use the Coverage view to understand how having ecosystem relationships present in deals impacts outcomes.

Engagement View

This view compares deals where your team has actively engaged with Crossbeam data to those where they haven’t.

Use this view to assess how team engagement—such as viewing overlaps, using Copilot, or taking action via Crossbeam—influences deal success.

In both views, metrics are based on closed-won opportunities where:

  • Is Closed = true

  • Is Won = true

  • The Close Date falls within the selected timeframe

Comparing ecosystem-influenced deals to those without coverage or engagement highlights the impact of your ecosystem strategy and areas for improvement.

Apply Filters to the Closed-Won Opportunities Section

Opportunity Type Filtering

Click Opportunity type to filter your metrics by New or Existing Business to see how your ecosystem influenced new logos, renewals, and expansion.

To adjust the definition of New or Existing Business:

  • From the side navigation bar, click on Settings

    • Select Organization Settings and locate the Revenue Setting section in the workspace

    • Adjust the New Business and Existing Business options to match the correct field mapping in your CRM

Opportunity Owner Filtering

Click Opportunity Owner to filter to view metrics for one or more selected opportunity owners. The list includes all CRM users who own at least one opportunity, regardless of whether they have a Crossbeam license.

The filter persists when you navigate away or refresh the page and applies to:

  • Closed-won opportunities

  • Missed opportunities

  • Team Engagement coming soon!

This Quarter Filtering

Click on This quarter to select a timeframe to view historical data across the dashboard.

Available options include:

  • This quarter (to date)

  • Last quarter

  • This year (to date)

Timeframes are based on your organization’s fiscal year settings. If no fiscal year is defined, the dashboard defaults to a January–December calendar year.

Total Closed-Won Opportunities

This horizontal line bar shows the total number of closed-won opportunities in the selected timeframe. It is broken down by:

  • With engagement: Total closed-won opportunities that had engagement activities

  • With coverage, no engagement: Total closed-won opportunities where there was partner overlap but no engagement with the ecosystem

  • No coverage: Total closed-won opportunities where there was no partner overlap


✍️Note

Percentages shown in the horizontal bar are rounded and represent the % of total deal value, not the count of opportunities.


Team Engagement Section

Track how frequently sales reps use Crossbeam data across all closed-won opportunities in the selected timeframe.

Engagement activities include:

Messages sent/received in Copilot or Crossbeam for Salesforce

Partner mentioned in a Gong recording

Copilot contact added to CRM

Note created/updated on a Shared List

Account or contact research in Copilot

Lead sent to PartnerStack

Attribution created

Record added to a list

(Coming soon: Deal Navigator events)

This section also displays the total count of Copilot engagement events across all closed-won opportunities within the selected timeframe.

Reps Engagement

Displays the number of opportunity owners who completed engagement activities on closed-won opportunities during the selected timeframe. Also shows the percentage of all opportunity owners in your CRM who engaged on closed-won deals.

Team Engagement Table

This table breaks down ecosystem engagement by opportunity owner:

  • Name: Opportunity owner’s name, synced from your CRM

    • This includes all opportunity owners, not just Crossbeam users. A user without a Crossbeam seat may appear if someone else engaged on their opportunity.

  • Engagement: Count of closed-won opportunities where the opportunity owner had at least one ecosystem engagement activity

  • % of Total Opps: The percentage of that owner’s total closed-won opportunities that included engagement activity

  • Copilot Usage: Number of closed-won opportunities where the owner used Copilot to research the account, partners, or contacts

  • Total Closed-Won: Total value (in USD, aggregated and converted) of all closed-won opportunities per owner within the selected timeframe


Missed Opportunities Section

Missed opportunities are defined as:

  • Is Closed = true

  • Is Won = false

  • Opportunity Close Date is within the selected timeframe

Closed-lost opportunities with coverage

Displays the total number of opportunities marked as closed-lost within the selected timeframe that had partner overlap but no engagement.

Value of missed opportunities

Shows the aggregated value (in USD) of all closed-lost opportunities in the timeframe that had partner overlap but no engagement. Crossbeam converts all deal values to USD using the current exchange rate.

Reps who didn’t engage

Highlights the number of opportunity owners who had closed-lost opportunities with partner overlap but completed no engagement activities in the selected timeframe.

Missed Opportunities Table

A detailed list of closed-lost opportunities with partner overlap and no recorded engagement activities in the selected timeframe.

The table includes:

  • Opportunity Name

  • Opportunity Owner

  • Amount

  • Close-lost Date

  • Partners who had the account as a customer while the opportunity was open

Click on an account row to open the Account Drawer, where you can view current details about the account including account highlights, partners, and contacts.


Partner Leaderboard Section

Provides visibility into partner engagement, coverage, attribution, and overall impact.

At the top of the table, you can:

  • Sort by:

    • Most Engaged

    • Biggest Presence

    • Highest Impact

    • Most Attributed

  • Adjust the timeframe by clicking the "This Quarter" filter to select a different reporting window.

The table includes partner name, recent activity, opportunity engagement, account overlaps, attributed value (if enabled), and overall impact score.

Click a partner name to view their detail page.


Salesforce tab

The Crossbeam tab in Salesforce is only available to Supernode users with the Salesforce Custom Object enabled.

The Performance Dashboard is available directly within Salesforce for Supernode users who have connected Salesforce as a data source.
To access it, make sure the Crossbeam tab is set up in your Salesforce instance. Learn more.
​


FAQ

How often is the dashboard updated?

Crossbeam updates the data regularly and displays the last sync timestamp in the upper right corner of the dashboard. The refresh timing is based on your organization’s configured CRM sync field, which determines how frequently data is pulled into Crossbeam.


Why am I seeing an empty state in the Performance Dashboard?

There are two reasons you might see an empty state:

  • Missing required fields: If your CRM isn’t syncing all the required fields for the dashboard, you’ll see an empty screen listing the fields that need to be synced. You will see a prompt directing yo to your data source settings to update them.

  • Insufficient engagement activity: If your organization hasn’t completed engagement activities on at least 10 opportunities since the start of the year, you’ll see a screen explaining the benefits of the Performance Dashboard.


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