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Crossbeam for Sales Co-Selling Automation

Get Intel is powered by Co-Selling Automation — learn how to enable and use it.

Joy Rudnick avatar
Written by Joy Rudnick
Updated this week

In this Article:

Terminology Note
In Crossbeam for Sales, the Get Intel feature is part of Co-Selling Automation. If you're looking for how to enable Get Intel, you are in the right article.

The two are closely connected: enabling Co-Selling also enables the Get Intel functionality.


🚨 Starting June 10, 2025:

When sellers log in to Crossbeam for Sales, they will be redirected to Crossbeam core, and will land on the new Deal Navigator feature.

Crossbeam for Sales will remain accessible for now, but all Crossbeam for Sales settings must now be managed in Crossbeam Core → Settings → Sales Settings.


✍️ Note

Co-Selling Automation tools are a paid feature offered on the Connector and Supernode tiers. Contact Crossbeam here if you would like to upgrade your account.


Getting Started

From the left-side Navigation bar, select Settings, and click on Sales Settings from the dropdown options.

Create Co-Selling Templates

Within Crossbeam for Sales, you can set up guardrails around which Partners your sales team can reach out to, the questions they should ask, and the context they should provide.


✍️ Note

You must be a Crossbeam for Sales Manager to set up Co-Selling Templates.


Add Questions to the Co-Selling Templates

Next, add questions for your sales reps to ask their Partners and select which Partners they can engage with using the templates.

screenshot of Crossbeam showing edit options in co-selling templates

After selecting the Co-Selling Template questions, you can add custom questions by clicking the +Add a question button.

To edit or add a question to the Co-Selling Templates:

  • Click the Edit button next to a template question, in the pop-up module you can change the question and limit specific partners to the question

    • Limit to Specific Partners is an optional step. Type the name in box to add Partners.

      • If you do not assign any partners, the question will be visible to your sales team for all partners.

    • Click Save to continue

  • Remove any questions by clicking the red trash can next to the question

  • Toggle the button next to Allow Custom Questions to allow the sales team to create their own additional questions

Once you are satisfied with the templates, click the Continue button.


Add context to Provide to Partners

Next, you can create context prompts, so your sales team knows which context to provide their Partners before starting any communication.

screenshot in Sales Edge showing co-selling templates

  • For each item in the table, you can type the information directly in the adjacent blank space

  • Click the +Add button to add new talking points

  • Removed information by clicking the red trash can

Be sure to click the Save Changes button to continue.

Now, when a sales rep sees an open opportunity that could benefit from a Partner assist, they have the templates they need to more forward with the process.


Manage Co-Selling Automation

From the left-side Navigation bar, select Settings, and click on Sales Settings from the dropdown options.

Under Network, select a Partner from the Enabled Partners to manage the Partner information.

  • Select the Inbox Setting button

  • In the pop-up box, toggle on or off the Enable Direct Shared Conversations button

    • Enabling this option allows anyone to share conversations and receive messages with the Partner

    • Disable this option, and you will be required to review conversation before anyone can send or receive messages with the Partner

Be sure to save all changes you make to the templates.


Shared Slack Channels

To make the most of Crossbeam for Sales’s co-selling functionality, you’ll want to configure your team’s Slack and set up shared Slack channels with your relevant partners.

  • Click here to add Crossbeam for Sales Slack App to your Slack environment. If you belong to multiple Slack instances, make sure you are selecting the correct instance using the dropdown in the top right of your screen. (If you don’t have sufficient permissions to install Apps in your Slack instance, you’ll see an option to send a request to your Slack Administrator(s) to approve the Crossbeam for Sales Slack App.)

  • You'll need to set up Shared Slack Channels with your partners. If you don’t have existing shared channels, or need additional help on setting up new Shared Slack Channels, reference this how-to Slack document.

For private channels, you must add the Crossbeam for Sales to the channel. In your shared Slack channel, select the dropdown next to your Slack channel name and connect the Crossbeam for Sales app from the Integrations tab:

Manage Shared Slack Channels

Once your shared Slack channels are set up, you can link them to the appropriate partner accounts in Crossbeam for Sales.

  • From the left-side Navigation bar, select Settings, and click on Sales Settings from the dropdown options

  • Under Integrations, click Manage Shared Channels

  • For each partner, choose the correct shared Slack channel from the dropdown list

    • If a channel isn’t appearing, click the refresh icon to sync

Before you can select a channel, make sure:

  • It is a Shared Slack Channel, and your partner has fully joined

  • If it’s a private channel, Crossbeam for Sales must be added to the channel via Slack → Integrations → Apps

Click Save Changes when done.

When a sales rep sends a Partner Request using a Co-Selling Template, Crossbeam automatically starts a thread in the shared Slack channel. You’ll also receive timely, actionable alerts—so you never miss a co-selling opportunity.

Screenshot of thread conversation in Slack

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