Connecting Salesforce Data

Integrate your Salesforce data with Crossbeam.

Joy Rudnick avatar
Written by Joy Rudnick
Updated over a week ago

Learn how to connect your Salesforce data to Crossbeam.

In this article:

Video Tutorial

Watch this video or keep reading to learn how to connect Salesforce:

Connecting your Data Source

  1. Click on Data in the left navigation bar, then select Data Sources.

  2. Scroll to the Salesforce tile and click on Salesforce.

  3. You'll have an option to Connect to Sandbox or Connect to Salesforce to go straight to production.


To complete the Salesforce connection, a Salesforce admin is require to authorize the data integration.

A Salesforce admin with the following permissions can set up the initial Oauth:

  • Rest API

  • API enabled

  • View Setup and Configuration

  • View all users

  • Read access to Lead, Account, Contact, and Opportunity objects

Once the Salesforce admin has completed the authorization you will be prompted to sync data in Crossbeam.

Syncing Data Options

REMINDER: No data is being shared at this point. This step is simply syncing your selected data points to Crossbeam. Later you will be able to decide what to share (or not share).

Once Salesforce is connected to Crossbeam you will be prompted to select from three sync options:

  • Required: the limited amount of fields you are allowed to sync

  • Recommended: the best option to maximize the full value of Crossbeam features

  • Custom: customize how much or how little data you want to sync

After selecting your syncing option you will be prompted to review the fields. You can click Sync Now or Customize within all three options.

How to Customize Sync Fields

  1. From the Review Fields pop up, click Customize

  2. On the Customize Fields pop up, expand any of the tables under All Data by clicking the drop down arrow next to the table name or use the search bar to find fields. Under Data Presets you can also explore suggested fields base on your business focus.

  3. Select or deselect any of the fields to customize your data. You can also click the Toggle button to turn entire tables on or off.

  4. Click Review fields and select Sync Now to complete the the data connection.

  5. Or click Go Back to edit your changes before completing the sync.

Back on the Data Sources page, the Salesforce row will display Setting up while the sync is in process for a few minutes. Once the sync is complete you will see Salesforce listed as Active.


You'll also get an email letting you know the sync is complete. You can then move on to creating your dynamic Standard Populations.

๐ŸŽ“ Sign into Crossbeam Academy to further explore Salesforce as a Data Source!

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