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Connect Snowflake Data

Integrate Snowflake and use Snowflake Data Sharing to get your data into Crossbeam.

Lindsey DeFalco avatar
Written by Lindsey DeFalco
Updated yesterday

In this article:

Have your CRM data in Snowflake? Skip integrating your CRM and use Snowflake Data Sharing to share data with Crossbeam's Snowflake account, allowing you to get your CRM data into Crossbeam, all via Snowflake.


✍️ Note

Before you click the Snowflake tile in Crossbeam, confirm that your Snowflake Shares have been created and configured in your Snowflake instance.
Your connection in Crossbeam will not complete successfully until these Shares are established.

Once your Shares are set up, return to your Crossbeam account and continue by selecting the Snowflake tile to connect.


Connect Crossbeam to Snowflake

From the left-side Navigation Menu, click on the Data icon. This will open the data sources workspace. Scroll down under Add a Data source, click the Snowflake tile.

✍️ Note The screenshots below are from the Snowflake Classic UI.
If you are using Snowsight UI, you can access the Classic UI by navigating to your name + role at the top left of the screen, clicking Profile, and changing Default Experience to Classic Console from Snowsight.

Requirements

This data source is available to all Crossbeam plans.

To get started, you'll need three pieces of information:

1. Your Snowflake account region

Currently, we support five regions:

  • US West (Oregon): this region is the only one not included in snowflake URLs

  • US East (Ohio)

  • US East (N. Virginia)

  • EU West (Ireland)

  • EU-Central (Frankfurt)


✍️ Note

Please contact support@crossbeam.com if your account is in a different region, and we can work to add support for you.


2. Your Snowflake account locator

Account locator information can be found in the Account Information section of your Snowflake instance:

gif showing were to find your snowflake account locator

3. Your Snowflake data share name

Crossbeam will provide you with a data share name to use in Snowflake.

It will be in the format of crossbeam_share_{123} where 123 will be a unique number to your organization.

You will enter this in the Shares tab in Snowflake.


Manage your Snowflake Integration in Crossbeam

Once your Snowflake connection is set up, you can manage it from the Data Source workspace. Locate the Snowflake row, click the Settings icon, and select Field Sync >Edit.

In the settings, you can:

  • Pause the sync into Crossbeam

  • Select which fields to sync into Crossbeam from Snowflake

  • Remove the Snowflake connection

✍️Note

Update frequency is not configurable for Snowflake. Contact Crossbeam if you'd like to change the frequency of updates.


Configuring your Snowflake Data Share

In Snowflake, your shared database must contain a set of required tables and fields under a _CROSSBEAM schema.

We expect the following tables and fields to be shared with a share called CROSSBEAM_SHARE_{ID} (this ID is provided in the Crossbeam UI on the data source page when connecting Snowflake as a data source - see above).

Access the Shares tab in Snowflake Classic UI by navigating to https://<organization>-<name>.snowflakecomputing.com/console#/shares.

To create a share in the Snowsight UI, use the Private Sharing tab, click the Share button in the top right and create a Direct Share.

a) Secure Share Identifier should be the name Crossbeam provides on the data sources page when you click the Snowflake tile.

b) Add accounts in your region by name should be the Account Locator we provide in the help doc


❗️Important

Capitalization counts here- be sure that _CROSSBEAM is in ALL CAPS.


Next, you'll need to add Crossbeam as a Consumer using the Account Locator associated with your region.

Account Locators:

Region

Account Locator

US East 1

ZAA86167

US East 2

KP43495

US West 2

CROSSBEAM

EU West 1

LV64179

EU Central

AV17996


✍️ Note

You don't need all the following tables for the integration to work.


❗️Important

To support Account Owners in Crossbeam, you must include the user table specified below.

The fields marked as required need to exist in order for Crossbeam to properly integrate. The fields not marked as required can be skipped, but are recommended.
​You can also include additional fields if there is any other data that you would like to be able to filter on or share with partners in Crossbeam.


ACCOUNTS

Important Note on ID Fields

The ID field in your connected Snowflake instance is Crossbeam's primary key. It must remain static and uniquely identify a record in your Snowflake instance—changing it will create duplicate records in our system. If you need to modify an existing record, ensure that the ID field remains unchanged to avoid data inconsistencies.

Field

Type

Notes

Is Required?

ID

VARCHAR

Account ID

WEBSITE

VARCHAR

Account Website

NAME

VARCHAR

Account Name

TYPE

VARCHAR

Account Type

OWNER_ID

VARCHAR

FK to a User

DUNS_NUMBER

VARCHAR

Dun & Bradstreet (DUNS) Number

CREATED_AT

TIMESTAMP_TZ

Account Created At

UPDATED_AT

TIMESTAMP_TZ

Equivalent of Salesforce's SystemModstamp. Last time record was upserted into snowflake


LEADS

Field

Type

Notes

Is Required?

ID

VARCHAR

Lead Id

EMAIL

VARCHAR

Lead Email

NAME

VARCHAR

Lead Name

PHONE

VARCHAR

Lead Phone

TITLE

VARCHAR

Lead Title

OWNER_ID

VARCHAR

FK to a User

CREATED_AT

TIMESTAMP_TZ

Lead Created At

UPDATED_AT

TIMESTAMP_TZ

Equivalent of Salesforce's SystemModstamp. Last time record was upserted into snowflake


CONTACTS

Field

Type

Notes

Is Required?

ID

VARCHAR

Contact Id

EMAIL

VARCHAR

Contact Email

NAME

VARCHAR

Contact Name

PHONE

VARCHAR

Contact Phone

TITLE

VARCHAR

Contact Title

ACCOUNT_ID

VARCHAR

FK to an Account

CREATED_AT

TIMESTAMP_TZ

Contact Created At

UPDATED_AT

TIMESTAMP_TZ

Equivalent of Salesforce's SystemModstamp. Last time record was upserted into snowflake


DEALS

Field

Type

Notes

Is Required?

ID

VARCHAR

Deal Id

AMOUNT

DOUBLE

NAME

VARCHAR

Deal name

STAGE_NAME

VARCHAR

Sales Stage

ACCOUNT_ID

VARCHAR

FK to an Account

CLOSED_AT

VARCHAR

Close Date

CREATED_AT

TIMESTAMP_TZ

Open Date

UPDATED_AT

TIMESTAMP_TZ

Equivalent of Salesforce's SystemModstamp. Last time record was upserted into snowflake

IS_CLOSED

BOOLEAN

Closed

IS_WON

BOOLEAN

Won

OWNER_ID

VARCHAR

FK to a Users

TYPE

VARCHAR

Deal Type


USERS

Field

Type

Notes

Is Required?

ID

VARCHAR

User Id

NAME

VARCHAR

User Name

EMAIL

VARCHAR

User Email

PHONE

VARCHAR

User Phone

CREATED_AT

TIMESTAMP_TZ

User Created At

UPDATED_AT

TIMESTAMP_TZ

Equivalent of Salesforce's SystemModstamp. Last time record was upserted into snowflake

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