Our Snowflake integration allows Crossbeam to push partner overlap data back into Snowflake. Create custom dashboards, run analytics, and augment your CRM data with partner overlap data from Crossbeam.
Looking for our article about using Snowflake as a data source for Crossbeam? You can find it here.
In this article:
❗️Important
The initial Record Export when setting up an integration will also count towards the Record Export limit for your account.
Crossbeam Record Exports can be monitored here. Once you hit the Export Limit, Crossbeam insights will stop flowing into external tools.
Learn more about maximizing your record exports here.
Enabling Snowflake Push
On the Integrations page, and you'll see a tile for Snowflake and a toggle along the bottom to Enable pushing data back into Snowflake.
✍️ Note
If you don't see an option to enable the Snowflake push, you may not have it included in your plan. Contact your CSM, sales rep, or support@crossbeam.com for help.
When Snowflake push is enabled, all Population overlaps (across all partners) will be pushed to your Snowflake account via a secure Data Share in Snowflake.
Prerequisites
Before enabling the push, you must set up your Snowflake integration. Go to your integrations page and click Set Up next to Snowflake.
We'll need two things:
1. Your Snowflake account region. Currently, we support four regions:
US West (Oregon): this region is the only one not included in snowflake URLs
US East (Ohio)
US East (N. Virginia)
EU West (Ireland)
EU-Central (Frankfurt)
Please let us know if your account is in a different region, and we can work to add support for you.
2. Your Snowflake account name. Account name can be found in the url of your Snowflake instance: https://<account_name>.<region>.snowflakecomputing.com.
Next, flip on the toggle for Enable pushing data into Snowflake.
You're all set! Now, you will receive an incoming data share in Snowflake.
Data Spec
You will receive an incoming data share in Snowflake called CROSSBEAM_OVERLAPS_<ORG-ID>_<RAND-IDENTIFIER>
When the data share is mounted, you will see a CROSSBEAM schema with an OVERLAPS view, defined below:
OVERLAPS
Column | Data Type | Description |
ENTITY_ID |
| The CRM ID of the account/lead |
ENTITY_TYPE |
| One of |
POPULATION_NAME |
| The name of your population |
PARTNER_NAME |
| The partner organization name |
PARTNER_POPULATION_NAME |
| The name of the partner's population |
PARTNER_AE_NAME |
| The partner's AE name |
PARTNER_AE_EMAIL |
| The partner's AE email |
PARTNER_AE_PHONE |
| The partner's AE phone |
MATCHED_AT |
| The time the overlap was first visible in Crossbeam |
PARTNER_DOMAIN | VARCHAR | Domain of partner org based on the website from registration |
UPDATED_AT | TIMESTAMP_TZ | Last time the overlap record was updated in Snowflake |
CREATED_AT | TIMESTAMP_TZ | When the overlap records were created in Snowflake |
PARTNER_AE_TITLE | VARCHAR | The partner's AE title |
PARTNER_RECORD_NAME | VARCHAR | The name of the partner record |
PARTNER_RECORD_WEBSITE
| VARCHAR | The website associated with the partner record |
PARTNER_RECORD_TYPE | VARCHAR | The type of the partner record (e.g., organization, individual) |
PARTNER_RECORD_COUNTRY | VARCHAR | The country associated with the partner record |
PARTNER_RECORD_INDUSTRY | VARCHAR | The industry associated with the partner record |
PARTNER_RECORD_EMPLOYEES | INTEGER | The number of employees at the partner's organization |