Create Partner Tags to identify, organize, and manage partners in Crossbeam.
In this article:
Watch this 3-minute video or keep reading to learn how to use Partner Tags:
✍️ Note
Partner Tags are limited to a maximum of 80 tags.
To create or edit Partner Tags, the user role must include the Partnerships permission set to Manage. For more details on User Seats and Roles, please refer to this article.
Add Partner Tags
On the Partners list, locate the partner you want to Tag.
Click the gray Plus Sign under the Tags column
In the Tags box, type a new Tag or select from previously used Tags and click Save
Add Tags to Partner Detail Page
Additionally, Tags can be found on the Partner Detail Page.
Click on a partner to open the Partner Detail Page
Click Add Tags if there are no Tags or add more Tags by clicking the Pencil Icon
Select a Tag from the dropdown menu or enter a new Tag and click Save
Add Multiple Partners to a Tag
On the Partners table, click the Filter button
Click the Ellipses next to a Tag and click Add to Partners
From the dropdown menu, select the Partners or type in the Partner name and click Save
Edit or Delete Partner Tags
On the Partners table, click the Filter button
Click the Ellipses next to the Tag and edit Tag or click the red Delete button to remove a Tag
❗️Important
Editing or deleting a Tag will change the Tag across every Partner with that Tag.
Filter Partner Tags
Once you've added Tags to your Partners, you can filter the view on the Partners area.
There are two ways to filter Tags:
1. Quickly filter Tags by clicking directly on a Tag
2. Click on the Filter button
There are two options within the filter menu: AND and OR
Filtering functionality includes both AND and OR options. Selecting AND filters will display partners that have every tag you selected, while selecting OR filters will display partners that have at least one of the tags you selected.
😎 Pro Tip
Suggested Tags:
Partner Type: Segment technology, agency, referral, reseller, solution, platform, and strategic partners.
Tier: Prioritize co-marketing and co-selling motions with your top tier partners
Partner Account Manager: View partners assigned to you or other Standard users on your team
Geographic Region: Identify local, regional, or global partners
Lifecycle Stage: Keep track of partners' progression through lifecycle stages so you can signal to your internal teams when partners are GTM ready
Partner Status: Identify active vs. inactive partners so you know where to focus your time and resources
Specialization: Organize partners by their specialization (e.g., software development, media, PR, e-commerce, Video Production, Web Design).
🎓 Sign in to Crossbeam Academy to further explore Partner Tags!