In this article:
Overview
Open Data Partners (ODPs) are curated technology vendors whose customer data is maintained by Crossbeam through Trace, Crossbeam's third-party data layer. ODPs let you identify account overlaps instantly—no partner invitation, connection, or data-sharing agreement required.
When you create a new Crossbeam account, one Open Data Partner is automatically added based on your ecosystem profile so you can start exploring overlap data immediately.
What is Trace?
Trace is Crossbeam's third-party data layer that sources, verifies, and maintains customer datasets for major technology vendors. Trace powers Open Data Partners by providing ecosystem overlap data without requiring those vendors to be active Crossbeam users.
Requirements
Open Data Partners are available on all Crossbeam plans. To add or manage ODPs, you must have:
A Full Access seat
A connected CRM
Configured Populations
The number of ODPs available depends on your plan.
Feature | Free | Connector | Supernode | Enterprise |
Open Data Partners | 1 | 1 | 3 | 10 |
Product-level data | — | — | ✓ | ✓ |
Swap ODPs | 1 time | TBD | ✓ | ✓ |
Note: Pricing and packaging are subject to change.
How Open Data Partners work
Open Data Partners are partner records powered by Trace. Unlike standard Crossbeam partners, ODPs do not require a mutual connection or data-sharing agreement.
Crossbeam maintains and refreshes ODP datasets daily. ODPs appear throughout Crossbeam, including:
Partner List
Partner Overview
1:1 Reports
Search
ODPs include a Customer Population only, allowing you to see which accounts are customers of that vendor.
For Supernode and Enterprise customers, select ODPs also include product-level data, showing which products a shared account uses within a vendor's portfolio.
Where ODP data comes from
ODP data is sourced and maintained by Crossbeam through Trace.
This data:
Does not require partner action
Is not shared directly by the vendor through Crossbeam
Is not sourced from your data
Is not publicly scraped
Crossbeam independently curates and maintains these datasets and refreshes them daily.
Available Open Data Partners
Open Data Partners include major technology vendors across cloud, SaaS, security, and developer tools.
Current ODPs include the follow vendors:
1Password | accessiBe | Airtable | Atlassian |
AWS | Bitwarden | Brevo | BrowserStack |
Calendly | Checkout.com | DigitalOcean | Duo Security |
Dynatrace | ElevenLabs | Fastly | Freshworks |
GCP | GitLab | HERE Technologies | Hewlett Packard Enterprise (HPE) |
IBM | Lovable | Mailgun | Microsoft |
monday.com | MongoDB | New Relic | Odoo |
PagerDuty | Pendo | Personio | Postman |
Progress | Rippling | Salesforce | SAP |
SendGrid | Sentry | Slack | Sophos |
Supabase | Vimeo | Wix | WP Engine |
Zapier |
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Note: The list of available ODPs may change over time.
Add an Open Data Partner
In Crossbeam, navigate to the Partner List
Click the arrow next to Add Partner
Select Add Open Data Partners
Choose the Open Data Partners you want to add
Click Add
The selected ODPs will appear in your Partner List.
✍️ Note
If you've reached your plan's ODP limit, you'll need to swap an existing ODP before adding another.
Common use cases
Use case | Who it's for | Benefit |
Instant ecosystem mapping | All users | See overlap data immediately after onboarding |
Partner discovery | Partnership Managers | Identify vendors with the strongest customer overlap |
Product-specific targeting | Sales teams | Identify accounts using specific AWS or Microsoft products |
Partner program activation | Partnership Managers | Demonstrate ecosystem opportunities with real overlap data |
FAQs
Will Open Data Partners replace my partner relationships?
No. ODPs complement your partner program by providing immediate overlap data while you build direct partner connections.
How is ODP data sourced?
ODP data comes from Trace, Crossbeam's third-party data layer. Crossbeam independently maintains these datasets and refreshes them daily.
Can I swap Open Data Partners?
Free plans can swap an ODP once. Swap availability for other plans may vary while the feature remains in beta.
Why can I only see Customer overlaps?
ODPs are based on customer datasets maintained through Trace. Prospect data is not currently included.