In this article:
Overview
Open Data Partners (ODPs) are curated technology vendors whose customer data is sourced and maintained by Crossbeam. ODPs let you identify account overlaps instantly—no partner invitation, connection, or data-sharing agreement required.
When you create a new Crossbeam account, one Open Data Partner is automatically added based on your ecosystem profile so you can start exploring overlap data immediately.
Open Data Partners are sourced and maintained by Crossbeam without requiring those vendors to be active Crossbeam users.
Requirements
Open Data Partners are available on all Crossbeam plans. To add or manage ODPs, you must have:
A Full Access seat
A connected CRM
Configured Populations
The number of ODPs available depends on your plan.
Free | Connector | Supernode | Enterprise |
1 ODP | 1 ODP | 3 ODPs Includes product-level segmentation | 10 ODPs Includes product-level segmentation |
✍️ Note
If you’re on a Free plan and want to swap the ODP Crossbeam assigned during onboarding, contact the support team.
On all other plans, you choose your own ODPs, so swapping does not apply. Once you reach your plan’s limit, you’ll see options to upgrade or contact Sales.
How Open Data Partners work
Open Data Partners are partner records maintained by Crossbeam. Unlike standard Crossbeam partners, ODPs require no mutual connection or data-sharing agreement, and Crossbeam refreshes the underlying data continuously.
ODPs appear throughout Crossbeam with a dedicated Open Data Partner icon/badge so you can tell them apart from your connected partners. This includes:
With an Open Data Partner, you can:
Map your Populations — Customers, Prospects, Open Opportunities — against the ODP
See overlap counts, Potential Revenue (depending on plan), and Partner Score (depending on plan), the same as any partner
Build and organize Lists of overlapping accounts
See which of a vendor's specific products a shared account uses (Supernode and Enterprise plans only)
Hide an ODP from your Partner List
ODPs include a Customer Population only, allowing you to see which accounts are customers of that vendor.
See Product-Level Data
(Available on Supernode and Enterprise plans)
Open Data Partners also include Product-level segmentation—the specific products a shared account uses within that vendor's portfolio. For example, instead of a single is a customer of Microsoft signal, you see which parts of the Microsoft portfolio that account has actually adopted.
Where to find it
Open a shared account from any Account Mapping List built against an Open Data Partner.
Products appear on the account's detail view alongside the overlap data.
Not all ODPs will have multiple products available, as some vendors have one product offering.
✍️ Note
When filtering the Products column, "is" only returns accounts where that's the only product listed. The filter will not match accounts that have that product plus other products. To find every account with a specific product regardless of what else is listed, use "contains" instead.
For example, filtering Products is "AWS Lambda" only returns accounts where AWS Lambda is the sole product; filtering Products contains "AWS Lambda" returns every account that includes it, even alongside other products.
Use this product-level segmentation to:
Target accounts running a specific product rather than the vendor as a whole
Tailor outreach to the part of a vendor's portfolio an account already uses
Spot accounts using a product that pairs with yours
Prioritize co-sell conversations where the product fit is strongest
Where ODP data comes from
Crossbeam sources and maintains ODP data from publicly available “is-a-customer-of” signals—partner directories, tech stack listings, vendor marketplaces, public case studies, and integration pages.
This data:
Requires no action from the partner
Is not shared by the vendor through Crossbeam
Is not sourced from your data or any other Crossbeam customer's data
Is held entirely separate from Crossbeam Network data
Available Open Data Partners
Open Data Partners include major technology vendors across cloud, SaaS, security, and developer tools.
Current ODPs include the following vendors:
1Password | accessiBe | Airtable | Atlassian |
AWS | Bitwarden | Brevo | BrowserStack |
Calendly | Checkout.com | DigitalOcean | Duo Security |
Dynatrace | ElevenLabs | Fastly | Freshworks |
GCP | GitLab | HERE Technologies | Hewlett Packard Enterprise (HPE) |
IBM | Lovable | Mailgun | Microsoft |
monday.com | MongoDB | New Relic | Odoo |
PagerDuty | Pendo | Personio | Postman |
Progress | Rippling | Salesforce | SAP |
SendGrid | Sentry | Slack | Sophos |
Supabase | Vimeo | Wix | WP Engine |
Zapier |
|
|
|
Note: The list of available ODPs may change over time.
Add an Open Data Partner
In Crossbeam, navigate to the Partner List
Click the arrow next to Add Partner
Select Add Open Data Partners
Choose the Open Data Partners you want to add
Click Add
The selected ODPs will appear in your Partner List.
Delete an Open Data Partner
You can remove an ODP at any time:
Click the ODP to open the Partner Detail page
Click Settings
Select Delete partnership in the bottom left
Follow the steps to confirm the deletion
Deleting an ODP does not free up space under your plan's limit. If you've already reached your plan's ODP limit, you won't be able to add a new one even after deleting an existing one, unless you upgrade your plan.
✍️ Note
If you've reached your plan's Open Data Partner limit, you'll see an option to upgrade or talk to sales before you can add another.
If you have Managed Offline Partners
Every Managed Offline Partner you have today stays in place. Your reports and Lists keep working.
Managed Offline Partners are marked deprecated, which means Crossbeam no longer refreshes their underlying data. You keep full access to everything you have.
On a deprecated Managed Offline Partner, you'll see a Replace with Open Data Partner option. You can replace one at a time or several at once.
Managed Offline Partners don't count against your plan's Open Data Partner limit.
Replacing your Managed Offline Partner for an Open Data Partner gives you continuously refreshed data and, on Supernode and Enterprise, product-level detail.
Common use cases
Use case | Who it's for | Benefit |
Instant ecosystem mapping | All users | See overlap data immediately after onboarding |
Partner discovery | Partnership Managers | Identify vendors with the strongest customer overlap |
Product-specific targeting | Sales teams | Identify accounts using specific AWS or Microsoft products |
Partner program activation | Partnership Managers | Demonstrate ecosystem opportunities with real overlap data |
FAQs
Is my Crossbeam data used to build Open Data Partners?
No. Your CRM data, Populations, overlaps, and Lists are never used to build an ODP record and are never visible to anyone else.
Can I get product-level data on my Managed Offline Partners?
No. Products are available on Open Data Partners only. If you have a Managed Offline Partner for a vendor with an equivalent ODP, you can replace it to get product-level data.
Will Open Data Partners replace my partner relationships?
No. ODPs complement your partner program by providing immediate overlap data while you build direct partner connections.
How is ODP data sourced?
ODP data is publicly sourced 'is-a-customer-of' signals—partner directories, tech stack listings, marketplaces, public case studies, and integration pages. Crossbeam independently maintains these datasets and refreshes them daily.
Can I swap Open Data Partners?
Free plans that had an ODP automatically allocated during onboarding can swap once. On other plans, you select your own Open Data Partners when you add them. If you’ve hit your limit, reach out to our team for steps on how to add additional ODPs.
Why can I only see Customer overlaps?
ODPs are based on customer datasets sourced and maintained by Crossbeam. Prospect data is not currently included.