When you install our Crossbeam Salesforce App, you are installing both our Crossbeam Widget and the ability to push data into a Crossbeam Overlaps custom object in Salesforce.

Reporting on Crossbeam data in Salesforce

The Salesforce App pushes data from Crossbeam into a custom object, enabling you to report on the following data:

  • Your population name

  • Partner name

  • Partner population

  • Partner's account executive name

  • Partner's account executive contact information (email and phone)

Note: Partner account executive name and contact information currently only come over for partners that have Salesforce and HubSpot connected, not partners that are using CSVs.

To see an example of a report, watch this 40-second clip from our webinar, "The Inside Track: Get to Know Crossbeam's Salesforce App."

Creating a report

Go into Salesforce Reports and create a new Crossbeam Overlaps with Accounts or Crossbeam Overlaps with Leads report. For the purposes of viewing all available Crossbeam data, we suggest configuring the report as follows:

Group Rows

Account: Account Name



Partner Population

Partner Name

Partner AE Name

Partner AE Email

This will create a report that looks something like this:

Viewing Crossbeam data in Salesforce Classic

With Crossbeam pushing and storing overlap data in a custom object in Salesforce, you can view Crossbeam overlap data on Account and Lead pages in Salesforce Classic.

Note: The Crossbeam Salesforce App must still be setup in Lightning and the Crossbeam Widget is still only viewable in Lightning.

Simply add Crossbeam's custom object Crossbeam Overlap as a related list to the Account and Lead page layouts.

Crossbeam Overlaps Custom Object

Crossbeam pushes overlap data into a custom object in Salesforce called Crossbeam Overlap and includes the following fields:

Crossbeam Overlap Fields

Crossbeam Overlap's field labels, names, and data types are listed below in the following format:

Field label


Data type




Created By



Crossbeam EID


Text(100) (External ID) (Unique Case Insensitive)

Crossbeam Overlap Name



Last Modified By









Partner AE Email



Partner AE Name



Partner Name



Partner Population






Push Frequency and Load on Salesforce

Push Frequency

Data is pushed into Salesforce at the frequency at which you have your data set to sync in your Salesforce settings. This can be anywhere from every 30 minutes to every 24 hours and is configurable.

Load on Salesforce

We use the Bulk API to bulk sync 5,000 records at a time. The amount of API calls depends on two things:

  1. Is this the initial Salesforce sync? If so, we will be creating a custom object for every single one of your overlaps. The initial syncs are always the heaviest. Subsequent syncs will only push over net new (or updated) overlaps.

  2. How many overlaps do you have? You can see your total number of overlaps in the Billing section of Crossbeam.

Coming Soon...

  • We are building in guardrails (like we have in our data pull from Salesforce) to stop our sync if we see that your Salesforce API quota is over a certain percentage.

  • More intelligent updating / deletion functionality


Are there any custom fields on standard Salesforce objects?

No, all of our data gets pushed into our Crossbeam Overlaps custom object which has Lookup fields to Account or Lead, depending on the record type.

What overlaps are pushed into Salesforce?

ALL overlaps from all partners and all populations will be pushed to Salesforce (Note: You can customize what data is shown in the Crossbeam Widget in Salesforce Lightning). This means the initial sync will be large, but subsequent syncs will only be for new overlaps.

I received an email from Crossbeam that the push to Salesforce has failed because of an expired token. What should I do to refresh the token?

Occasionally, the token from Salesforce will expire and you will need to re-authorize it by going through the app installation steps to solve the problem. You can find steps to re-install the app here.

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